A SMALL BUSINESS
WITH BIG VALUES
about volition skate co.
Volition Skate Co. was founded in 2020, during the height of the pandemic. Founder, Jen Kranz, a single mom of two, reconnected with the joy of roller skating and made it her mission to get as many people as she could in roller skates.
Jen grew up in Las Vegas & Montana, but now calls Fairfield, Iowa home. Fairfield is a small town known for Transcendental Meditation and Jen graduated from Fairfield's Maharishi University with a degree in Conscious Entrepreneurship and Digital Marketing.
The Volition Skate Shop is located on the south side of Fairfield's beautiful Central Park Square.
Volition's mission is to help people reconnect with their communities and themselves through the joy of roller skating. We believe that when people come together to skate, they form bonds that transcend social barriers and create opportunities for positive change. Our vision is to create a world where everyone has access to the transformative power of skating.
FREE beginner course
All of our customers receive a FREE introductory roller skate course when they purchase roller skates from us!
We want you to be successful in your new hobby! Our intro course gives you the proper technique from the very beginning.
- Learn how to adjust your skates when they arrive
- Understand how to safely get started
- Basic forward skating and stopping
Join our community of
I got sized correctly thanks to this site and got my skates very fast! I have absolutely been in love with them! This is a great company to buy from - 10/10 recommend buying from them.
My entire experience ordering from Volition was great, and I LOVE my skates.
Kate and Jen went above and beyond to help me find the correct size skate. Super fast shipping and friendly service. Will definitely be buying from them again.
Volition is great. They fulfilled my order promptly with great customer service.
Excellent response time about an out-of-stock item and swift replacement! Fast shipping time. Great quality product that reflected what was advertised online.
The skates were beautiful!!! And the customer service was absolutely perfect. Highly recommend this company especially for your skating needs!!
Our teamThe women who make it happen.
Store Manager/Customer Support