A SMALL BUSINESS
WITH BIG VALUES
FREE beginner course
All of our customers receive a FREE introductory roller skate course when they purchase roller skates from us!
We want you to be successful in your new hobby! Our intro course gives you the proper technique from the very beginning.
- Learn how to adjust your skates when they arrive
- Understand how to safely get started
- Basic forward skating and stopping
about volition skate co.
Volition Skate Co. was founded in 2020, during the height of the pandemic. Founder, Jen Kranz, is a single mom of two amazing humans, two cats, and two dogs. Jen grew up in Las Vegas & Montana, but now calls Fairfield, Iowa home. Fairfield is a small town known for Transcendental Meditation and Jen graduated from Fairfield's Maharishi University with a degree in Conscious Entrepreneurship and Digital Marketing.
Jen is a big fan of Earth 🌎 and does her best to live and run Volition Skate with sustainability in mind. Prior to starting Volition, she was in the renewable energy industry for 7 years.
Jen has been skating (roller and inline) since she was little but stopped for about 10 years when adult life became busy. Like many others, she didn’t pick up skating again until 2020 and she was instantly hooked. Jen already had plans to start a company aimed at empowerment when she started roller skating and she realized that roller skating is the perfect empowerment tool. Roller skating helps people, especially women and mothers, feel empowered, enthusiastic, and more connected to their true selves, and so Volition Skate Co. was born with a mission to empower people through roller skating.
Join our community of
I got sized correctly thanks to this site and got my skates very fast! I have absolutely been in love with them! This is a great company to buy from - 10/10 recommend buying from them.
My entire experience ordering from Volition was great, and I LOVE my skates.
Kate and Jen went above and beyond to help me find the correct size skate. Super fast shipping and friendly service. Will definitely be buying from them again.
Volition is great. They fulfilled my order promptly with great customer service.
Excellent response time about an out-of-stock item and swift replacement! Fast shipping time. Great quality product that reflected what was advertised online.
The skates were beautiful!!! And the customer service was absolutely perfect. Highly recommend this company especially for your skating needs!!
Our teamThe women who make it happen.
Store Manager/Customer Support